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L'esperienza di Reflab descritta nel libro "Social Innovation"
Social innovation. Reti sociali: le nuove protagoniste dell'innovazione. Una guida pratica per le aziende italiane - Aleardo Furlani, Francesco Lutman
Social Innovation
"Giornata mondiale della Terra", "Dai una mano ai diritti umani", "E tu che mondo vuoi?". Sono alcuni dei tweet diffusi nella primavera 2011 da Reflab, una giovane azienda ICT toscana. L'idea è comunicare un modo nuovo di fare impresa, nel quale tecnologie sociali, passione imprenditoriale ed esperienze concrete di solidarietà creano delle sinergie. E generano valore. Per questo Reflab utilizza le reti sociali (Twitter, ma anche Facebook) per promuovere messaggi di utilità sociale, favorendo il passa-parola di iniziative a carattere umanitario, come ad esempio campagne contro la mortalità materna o a difesa di minoranze."
Siamo molto contenti di essere citati, con la nostra esperienza, in questo libro: cerchiamo di unire la nostra passione per azione umanitaria e sociale anche aiutando a promuovere campagne secondo noi molto importanti.
La scheda di presentazione del libro: Social Innovation. Reti sociali: le nuove protagoniste dell'innovazione. Una guida pratica per le aziende italiane
Social Media for Emergency Management - CrisisCamp Italy
The second CrisisCamp Italy, will be in Bologna, the 17th of March 2012.
CrisisCamp
CrisisCamp is a network, an informal collective coming together around issues of socio-technical tools for crisis management and emergency Internet. It is also a space for meeting and dialogue for the actors with this area of interest and joint action.
After the very promising start of the first meeting in November 2011 and following the emergecies of the last weeks (earthquakes then snow) the italian crisiscampers decided to organize a one-day camp on Social Media in Emergency Management (SMEM).
"The web is actually playing an important role in the exchange of informations, and Twitter is becoming an undisputed source of informations, we would like to discuss and propose, together, how to best use Twitter and other social media in risk management and in emergency."
Participation to the Camp is open and free.
See more on CrisisCamp Italy 2012: http://crisiscampitaly.wordpress.com/
Logistics Cluster website gets some love
We continue to work with the Logistics Cluster to constantly improve the effectiveness of their information management tools.
Logistic Cluster
Logcluster.org is the main information channel of the Cluster in it's daily support to logistics coordination in large-scale humanitarian operations and complex emergencies.
The upgrade aims to make the site even more usable, reliable and nicer too!
In the last two years, after the main redesign the site has achieved excellent results in terms of usage and effectiveness. A successful project we are proud of continuing developing with the Cluster.
See the project case: Logistics Cluster Website
OOPS gets an upgrade
The Online Offline Publication System is a project being developed by Reflab to answer a very basic need: to have always updated information available in the fields, without the need of a permanent internet connection.
The OOPS platform has been upgraded to give it support for the first browsers implementing HTML5 offline storage, in particular enabling the OOPS to deliver contents on mobile devices and tablets. Althought not all platforms and browsers support this emerging standard this second release aims to provide support for very widespread platforms such as iPhone and iPad, Android and possibly more.
The new release include a multi-dump function that allow several optimized online-offline output: web, mobile and PDF can be provided out of the box.
Several other improvements have been made: dowload of single subsections of a manual, better management of updates, easy embedding of dynamic (online only) contents, better usability.
See the product page: Online offline Publication System
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